Game On @ TOPCOURT - Australian Open 2025
TOPCOURT was a new experiential precinct at AO25, offering a new way for attendees to experience the Happy Slam.
I lead the pitch for “Game On”, a games focused experience aimed at engaging youth (12-19) audiences with tennis. The activation featured VR tennis, retro tennis games (SNES, PS2, etc), PC Games, and a gamified 4 Square experience played on an LED floor.
We created a unique style for each activity zone as well as a suite of bespoke artwork & characters to bring the brand to life.
