The Australian Open is a global tennis event watched by an audience of 350+ million.
To celebrate Australian tennis on the world stage, we immortalised one of the greatest players of all time, Rod Laver. The ‘Rocket’ has won more Grand Slam titles than anyone in history. We handed him a racquet to create a series of artworks – his “brush” an old wooden racquet, his “canvas” a white studio. Each artwork embodies the true mark of a champion.
The unique pieces were bestowed on the world’s foremost tennis dignitaries, auctioned for charity and ultimately 1.7 million Australians viewed the film, raising the profile of Asia Pacific's Grand Slam tennis event.
AWARDS:
CLIO AWARDS | GRAND PRIX | Sports Awards – Direct
NEW YORK FESTIVALS | Direct – Sporting Events
NEW YORK FESTIVALS | Direct – Use of Medium
NEW YORK FESTIVALS | Direct – Craft
ADMA AWARDS | Print
AWARDS:
CLIO AWARDS | GRAND PRIX | Sports Awards – Direct
NEW YORK FESTIVALS | Direct – Sporting Events
NEW YORK FESTIVALS | Direct – Use of Medium
NEW YORK FESTIVALS | Direct – Craft
ADMA AWARDS | Print
