Specsavers is one of the world’s largest optical chains, famous for its entertaining commercials. 
But how could we make the process of a sight test just as engaging? 
We created The Most Watchable Ad – a film containing over 15 mistakes. 
Spot one – or spot them all – tell us on social media, and you could win an eye-watering $15,000. 
It’s the first ad people want to watch on repeat.

AWARDS:
CANNES LIONS | Brand Experience & Activation | Retail Promotion & Competition
D&AD AWARDS | Wood Pencil | Direct Response
NEW YORK FESTIVALS | Bronze | Film | Products & Services | Health & Wellness 
NEW YORK FESTIVALS | Finalist | Avant-Garde/Innovative | Creative Use of Medium 
NEW YORK FESTIVALS | Finalist | Branded Content/Entertainment | Health & Wellness 
CLIO HEALTH AWARDS | Bronze | Innovation Health & Wellness | Health Services & Corporate Innovation
THE WEBBY AWARDS | Online Game | Nominee 
ONE SHOW | Interactive & Online | Interactive Video Finalist 
ONE SHOW | Health + Wellness | Web & Mobile Finalist
ONE SHOW | Health + Wellness | Branded Content Finalist 
AWARD AWARDS | Online Promotion | Finalist 
BEST ADS ON TV | Outright Winner 
LONDON INTERNATIONAL AWARDS | Innovative Use of TV/Cinema/Online Film 
SPIKES ASIA AWARDS | Finalist | Brand Experience & Activation
MADC AWARDS | Gold | Activation & Promo
Ad One
Same ad again? Nope. Similar but with 15 different mistakes.