Trev is the much loved mascot for RAA Insurance (South Australia's largest car insurer).
When RAA wanted to announce they were launching travel insurance, we turned SA's most iconic fountain into the Trev-I-Fountain.
Lines snaked for over three hours in 35 degree heat for the chance to interact with the activation and win a flight to Rome.
There were nearly 9,000 social media engagements and over 90,000 impressions fuelled by fan sharing and UGC.
There was also $17,000 in earned media, with $0 paid spend.
When RAA wanted to announce they were launching travel insurance, we turned SA's most iconic fountain into the Trev-I-Fountain.
Lines snaked for over three hours in 35 degree heat for the chance to interact with the activation and win a flight to Rome.
There were nearly 9,000 social media engagements and over 90,000 impressions fuelled by fan sharing and UGC.
There was also $17,000 in earned media, with $0 paid spend.
