The Jeep Trackhawk is the world’s most powerful SUV. So powerful, that its closest competitors aren’t SUV’s at all – they’re supercars.
To demonstrate this surprising fact to car lovers, we hijacked the online car listings of the world’s fastest cars, pitting their official factory stats against the Trackhawk.
Our programmatic banner campaign turned thousands of our competitors’ ads into live performance tests, proving the Trackhawk’s racing credentials to petrol-heads at the exact moment they were looking to purchase.
Every competitor ad became an ad for the Trackhawk.
AWARDS:
ONE SHOW | Creative Use of Data | Targeting
ONE SHOW | Digital Craft | Creative Use of Data
NEW YORK FESTIVALS | Silver | Creative Marketing Strategy/Effectiveness | Creative Use of Data
NEW YORK FESTIVALS | Collaborations & Partnerships
NEW YORK FESTIVALS | Digital/Mobile Games, Banners | Rich Media
MADC AWARDS | Gold | Digital
AWARD AWARDS | Bronze | Digital | Banners & Rich Media
SPIKES ASIA AWARDS | Digital | Online Ad
CREATE WITH GOOGLE | Feature Showcase | Rich Media
BEST ADS ON TV | Outright Winner | Best Interactive
B&T AWARDS | Digital
