‘I bought a Jeep’ has entered the Aussie vernacular. It’s one of the most recognisable campaigns on telly in the past 10 years. And there are countless parodies on YouTube. Fact is, this EFFIE winning work has worked its proverbial tits off, moving a lot of metal. Jeep went from counting their sales on one hand (7,000 units actually) to over 40,000+ vehicles annually. 
Here are a couple of the spots I did in this long running series. I wrote too many the share.

AWARDS:
EFFIES | Silver | Long Term Effects | Jeep – You Bought a Jeep? Here's why 
EFFIES | Silver | Other Consumer Goods | Jeep – You Bought a Jeep? Here's why
EFFIES APAC | Bronze | Automotive | Jeep – I Bought a Jeep