A real tradie works like a dog. And with two dogs featuring in Aussie hardware retailer Home’s logo for over 30 years, we decided it was time to give them more meaning. So we created a calendar of Australia’s hardest working dogs, and these posters available in over 300 stores.
It was featured in Lürzer's Archive 200 Best Ad Photographers worldwide special edition. The images got tradies’ tails wagging across the country and printing for the calendar has more than doubled year on year for four years. Australia’s most watched football review ‘The Footy Show’ got in on the act with a tribute segment on-air. There have also been requests for the calendar from as far away as Germany and the USA.