With ticket sales competing with a growing television audience, we needed to communicate the excitement of being court-side at Asia Pacific's Grand Slam tennis event, the Australian Open. So we brought fans closer to the action that ever before. In a world first, we attached a 'nano’ microphone to a tennis ball, a racquet and a tennis shoe to create a radio campaign. We did it for real on Centre Court at Rod Laver Arena. The results were astonishing. Hear the radio and see the TV below.