With ticket sales competing with a growing television audience, we needed to communicate the excitement of being court-side at Asia Pacific's Grand Slam tennis event, the Australian Open. So we brought fans closer to the action that ever before. In a world first, we attached a 'nano’ microphone to a tennis ball, a racquet and a tennis shoe to create a radio campaign. We did it for real on Centre Court at Rod Laver Arena. The results were astonishing. 

AWARDS:
LONDON INTERNATIONAL AWARDS | Bronze | Radio – Ball of Fire
CLIO AWARDS | Bronze | Sports Awards | Radio – Ball of Fire
SIREN AWARDS | Silver – Ball of Fire
SIREN AWARDS | Round 5 | Overall Round Winner – Ball of Fire
SIREN AWARDS | Round 5, Single | Winner – Ball of Fire
SIREN AWARDS | Round 5, Campaign | Winner – Campaign
SIREN AWARDS | Round 5, Craft | Winner – Campaign 
SIREN AWARDS | Round 5, Single | Highly Commended – Strings
SIREN AWARDS | Round 5, Single | Highly Commended – Slide
BEST ADS ON TV | Best Radio – Ball of Fire
Radio: Ball of Fire
Radio: Slide
Radio: Strings