In my previous role as the Creative Lead at KWP+Partners, (Adelaide and Darwin's largest advertising agency), I lead the strategic and creative direction of a multidisciplinary team of 90+ people across brand, digital, and integrated campaigns. I delivered insight-led, high-impact work for a diverse client roster including Tourism Northern Territory, Flinders University, Adelaide Fringe Festival, Adelaide Film Festival, RAA Insurance, RAA Roadside, Vili’s Pies, Jodi Lee Cancer Foundation, Foodland, SA Police, Guide Dogs, and Million Dollar Fish, ensuring strategic alignment and cultural resonance across both markets.
Previously, as Associate Creative Director at McCann Melbourne, I developed original, memorable, and influential work for both local and global brands - featured in The Huffington Post, The Guardian, AdWeek, and Contagious Magazine. Working across strategy, creative, production, and client leadership, I helped deliver integrated campaigns with measurable impact — from launching the careers of University of Melbourne arts students on the global stage in Florence, to creating a surfwax to help de-acidify oceans, shifting attitudes towards workplace safety and selling everything from door handles, to bread, shampoo and even airport carparks.
Before that, I was a Senior Art Director at Cummins & Partners Melbourne for seven years, helping it grow from 30 to over 140 people on the back of over 30 new business wins, regularly on the pointy end of the creative pitch fork. These pitch wins also helped open the Sydney, Toronto and New York office.A buoyant spirit in pitches (the result of both my dedication and high MSG levels) has seen wins for Nike, Jeep, John West and Specsavers, to name a few. My contribution has led the agency towards back-to-back AdNews, Mumbrella and B&T Australian Agency of the Year titles. I've also had a hand in producing some of the most effective work in the region, acknowledged five times at the Effies.
With work recognised at major award shows including a Clio Grand Prix, D&AD, Cannes Lions, New York Festivals, OneShow, London International Awards, Young Guns, Effies, Spikes, AWARD, Webbies, MADC, AADC and Siren Awards, among others.
I've also tutored the country’s preeminent creative advertising course, AWARD School, five years running, most recently boasting the winner and five students in the top ten. As well lecturing at ADMA Creative School.
While I take pride in these achievements, it's business results I'm most proud of. Like reversing the flailing fortunes of Australia’s former suburban bourbon, convincing more kids to pick up a tennis racquet than a Gameboy (do they still use those?) and helping an A4 office paper brand trend on Twitter.
Pitches won: Jeep, Specsavers, Reflex Paper, Simplot (John West, Chiko Roll), Chobani, Tennis Australia, Nike, Care Australia, Home Timber & Hardware, Masters, Dairy Australia, Repco, Honda, Melbourne Airport Parking, University of Melbourne, Spring Racing Carnival and Kraft/Heinz.
linkedin.com/in/aaron-lipson-358a2b4a/
Speak to me IRL: +61 413 465 849